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Coolblue Blueprint

Blueprint To the letter

Feast your eyes on this: the Coolblue Blueprint. A guidebook for everyone who speaks for Coolblue. Think phone calls, buying products, or sending out emails, invoices, and packages.

01
Manifesto
Manifesto
Simply amaze
Manifesto
02
Branding
Branding
Coloring inside the lines
Branding
03
Header digital
Digital
Screen time
Digital
04
A header image of two guys transporting a washing machine with a Coolblue van in the background
Storylego
Brick by brick
Storylego

Who’s the Blueprint meant for?

This Blueprint is meant for everyone who works with the Coolblue brand. That includes you. Because with every email, conversation, invoice, or package, you contribute to Coolblue's identity.

Manifesto
Manifesto Once upon a time

Coolblue started out as a group of friends. Now, it’s one of the fastest-growing e-tailers in the Benelux region.

All about our manifesto
Branding
Branding Coloring inside the lines

A brand identity is more than just a logo. Our distinctive brand makes sure that we’re recognizable.

All about our branding
Header digital
Digital Screen time

This is the Coolblue’s Design System for products and digital experiences. Think about also banners, social and emails newsletters.

All about our digital products
No content.

Coolblue Blueprint

Do you have any questions, comments, or additions? Or do you just like to chat about our brand? Send an email to blueprint@coolblue.nl

Take a look

Coolblue
About Coolblue